The Steven & Alexandra Cohen Foundation has launched a campaign to raise awareness of Lyme disease, while disclosing that it has committed $50 million to more than 20 research projects targeting the ailment.
The #TargetLyme campaign will run across broadcast, digital and social media channels, with the foundation looking to educate communities about how to prevent, diagnose and treat Lyme disease. Connecticut has among the higher incidence rates in the nation of Lyme disease, with more than 1,700 confirmed cases in 2014 and nearly 650 more suspected cases that year according to the most recent data published by the Centers for Disease Control and Prevention.
“Lyme disease is a debilitating disease that most people don’t understand,” said Greenwich resident Alex Cohen, president of the Stamford-based Steven & Alexandra Cohen Foundation who herself has been afflicted with Lyme disease, in a written statement. “Our goal is to raise awareness of this debilitating disease and to help people understand the signs and symptoms of Lyme, as well as how to reduce their risk of infection.”
Transmitted by deer ticks, symptoms of Lyme disease include joint pain, fatigue and sometimes a rash in the shape of a bulls-eye, with current treatments involving a regimen of antibiotics. If left untreated, Lyme disease can lead to arthritis, facial paralysis, and memory problems.